Ian Crane is kind of second-gen in terms of his long involvement with What Youth. Thus, we’ve watched his surfing grow, as well as his influence within the surfing world, from a front-row vantage point.

A few comps, some trips, an Airshow or two, Ian has found a unique niche from which to promote himself, and his brands, of which is super refreshing these days. Nothing against anyone, in particular, Ian just brings fun to the party, wherever that may be. His “Beach Head” project being just one of those clever plays.

We love it.

Enjoy the clip.

What Youth

@ian_crane

O’Neill

Lost/Mayhem