Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

Shipping Information

We ship items from the What Youth shop to most locations globally. If you’d like to confirm that we ship to your location please email

Orders are shipped Monday through Friday from 9am (PST) – 5pm (PST) with the exception of USA federal holidays.

Our shipping rates vary upon destination and service requested.

For domestic orders we ship exclusively with USPS, please allow up to 14 business days for delivery. International orders may take a bit longer depending on the destination. For any questions regarding your purchase or the What Youth shop, you can email us anytime at

For international orders, we ship with USPS. Currently USPS only offers delivery confirmations for these countries:
Australia, Belgium, Canada, Croatia, Estonia, Finland, Germany, Great Britain and Northern Ireland, Hungary, Israel, Latvia, Lebanon, Lithuania, Malaysia, Malta, Mexico, Netherlands, Norway, Singapore, Slovak Republic, Spain, Switzerland, Turkey.

If your country is not listed it DOES NOT mean we don’t ship there. This list just indicates once your package has left the United States your tracking number will not work and we suggest you get in contact with your local delivery service or customs in your country to keep updated on your shipment. The tracking number is only useful to see that your item has left the United States, BUT will not keep updating thereafter. You are then responsible for the risk of ordering from us without potential tracking to your country.

*DHL International Option – If you do not feel comfortable with using USPS as the courier to your specific country please email and we can gladly give you a DHL option using a custom order.

Refunds and Exchanges

We’ll do whatever’s necessary to make you happy with your What Youth purchase. Your satisfaction is our only concern.

Exchanges and refunds: If you aren’t totally happy with any What Youth purchase, simply email us at and we will arrange for a return label to be emailed to you for an exchange or a refund. Any refunds will be made through your original form of payment. Items must not have been worn, altered or washed. Print products are non-refundable unless faulty.

WE DO NOT offer returns or exchanges for International orders.

Please note shipping and handling charges are non-refundable, with the exception of returns of faulty products.

Lost or Stolen Items

We ship exclusively with USPS and if your tracking number indicates your item was delivered we have no control and we cannot issue you a refund. In this case your item was most likely stolen and you need to contact the local authorities or your local postal service.

If your item appears to be lost you need to contact USPS or your local delivery service and speak with them. It is not our responsibility once the item is sent out. It is then on the delivery service to successfully deliver your package.

Customer Service


Privacy Policy

Shop purchases: We collect your credit card and other payment information and use it exclusively to process your orders or to better assist you when you contact us. All credit card transactions are processed using a secure online payment gateway that encrypts your card details in a secure host environment.

Letters From What Youth: By signing up for our Letters From What Youth, you agree to the use of personal information such as your name and e-mail address to be used to deliver our Letters. We may occasionally include information about products and promotions that might be of interest to you. You can remove yourself from our list at any time by clicking the “unsubscribe” button that appears at the bottom of our Letters.

Disclosure of personal information: Certain personal information may be shared within our network of suppliers or other third parties solely for the purpose of processing your requests. All of our service providers are required to maintain the confidentiality and security of your personal information. Otherwise, we won’t disclose, rent, sell or otherwise share your personal information without your consent.

Change in ownership: In the event of the sale or transfer of any part of our business or assets, we reserve the right to transfer any personal information we have about you to a third-party buyer.

Change to these terms and conditions: This statement may be updated periodically based on changes in our personal information policies. Any revised versions of these terms will be posted on this website. We treat your personal information according to the terms and conditions in place at the time we collect such information, or as you otherwise consent.


Your Consent

By visiting, using or navigating our site, you consent to the collection of NON-Personally Identifiable Information (non-PII).

By completing any registration or submission form, (for example, email submission forms that may appear at any of our pages to receive special deals, promotions or information), you consent to the use of your personal information in accordance with this policy.

What Data We Collect


Cookies can be used to recognize your browser when you visit our site, remember your preferences, and give you a personalized experience in accordance with your settings.  Cookies also make interactions with our site faster and more secure.  Cookies also allow us to bring you more relevant advertising on our site or other sites. our servers receive and record information about your computer, device, and browser, including your IP address, browser type, other software or hardware information, and your geographic location.

Analytics cookies and similar technologies

These cookies collect information about your use of our websites and apps and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on our website, allowing us to provide the most popular information relevant to you. They help us record how you interact with our websites, such as how you navigate around pages and from page to page; identifying improvements we can make to the customer journey. They also help identify any difficulties you have accessing our services, so we can fix any problems.  These cookies also allow us to see overall patterns of usage at an aggregated level.

 Web beacons

These are bits of data that count the number of users who access a website or webpage and can also allow us to see if a cookie has been activated. Web beacons used on web pages or in emails allow us to see how successful a campaign has been or that an email message was successfully delivered and read in a marketing campaign. Web beacons are also used to verify any clicks through to links or advertisements contained in emails. We may use this information to help us identify which emails are more interesting to you and to inform advertisers how many customers have clicked on their advertisements (this information is aggregated and does not identify you individually).

 Tracking URLs

Tracking URLs are a special web link that allows us to measure when a link is clicked on. They are used to help us measure the effectiveness of campaigns and advertising and the popularity of sections of the site.

Device ID

If you access our website or engage with our advertisements on your mobile device we may collect a unique device identifier assigned to that device, geo-location data, and other transactional information for that device. We may also use the unique identifier to validate free trials or assess if you have visited a location, for example.

Tracking, advertising cookies, and similar technologies

We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online advertisements based on your previous web browsing activity, known as “online behavioral advertising” (OBA). Cookies are placed on your browser which will remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites that use the same advertising exchanges.

For example You may be doing online research in order to visit a destination and read a number of articles about destinations across various websites. As you browse those sites a cookie from advertising technologies would be placed in your browser. It would remember that you had visited several websites related to destination traveling. Then, when you visited another website in the same advertising exchange, the website could show you advertising related to travel.

We may also use cookies and similar technologies to provide you with advertisements based on your location, offers you click on, and other similar interactions with our websites and apps

Functional/preference cookies and similar technologies

These cookies collect information about your choices and preferences and allow us to remember things like language, your username (so you can log in faster), text size, and location, so we can show you relevant content to where you are. They allow us to customize the services you have accessed. We also use these cookies to provide you with services such as video clips or video content.

Flash Cookies

We may, in certain situations, use Adobe Flash Player to deliver special content, such as video clips or animation.  To improve your user experience, Local Shared Objects (commonly know as Flash cookies are used to provide functions such as remembering your settings and preferences.  Flash cookies are stored on your device, buy they are managed through an interface different from the one provide by your web browser.  See your device for more information.

Opt-In Email Address

In an effort to provide you relevant, and constant email communication, we have in various sections of our site, email submission forms.  Only emails that are submitted by you, or someone on your behalf, will be kept in our email database.   We may use additional cookie data, such as IP address, zip code or hashtag IDs, or Device ID data, and assign such data to your email, in an effort to provide you a better, more personalized web/site experience, or for retargeting purposes across our advertising campaigns.

If you participate in a survey or request information, your email address, physical mailing address and any other information you volunteer will be collected.

Third-party advertisers 

We sell space on our websites to advertisers. The advertisements they display on our websites will often contain cookies. Our advertisers may use cookies or similar technologies to provide you with advertisements that they believe are relevant. They may use browsing data obtained to restrict the number of times you see particular advertisements (frequency capping). You may also see advertisements from these advertisers on other websites you visit.

Third parties that support our services by serving advertisements or providing other services, such as allowing you to share content or tracking aggregate service usage, may also use cookies and other technologies to collect information relevant to the provision of those services.

We do not control third-party cookies or other technologies. Their use is governed by the privacy policies of third parties using such technologies. You should make sure you are aware of how third parties will use cookies by checking the third party’s cookie policy.

How We Use and Share Data We Collect

Cookie Data

Unless you clear these cookies from your browser, we may use this information to:

  • To provide us aggregate site behavior and insights.
  • Provide more relevant content.
  • Retarget you across 3rdparty sites, using cookie retargeting data.
  • Provide aggregate reports of usage activity.
  • Help understand how visitors engage with our sites or apps.
  • Detect and defend against fraud and other risks to protect users and partners.
  • Improve our site, services or products.

To provide relevant content

The content on our websites and in our communications with you may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you. We provide personalization by using cookies, IP addresses, web beacons, URL tracking and mobile app settings.


We target and measure the performance of ads, and advertising campaigns, to site visitors directly or through a variety of partners or technologies, using the following data, whether separately or combined:

  • Data from advertising technologies on and off our site, like web beacons, pixels, ad tags, cookies, and device identifiers.
  • User-provided information (Ex: Email, Name, Phone Number).
  • Data from your use of our site (e.g., search history, page visits, videos you watch, frequency of visitation, recency of visitation, clicking on an ad, etc.).
  • Information or cookie data from advertising partners and publishers.
  • Information inferred from data described.

Ad Choices

We adhere to self-regulatory principles for interest-based advertising (behavioral and contextual) and participate in industry opt-outs from such ads. This does not opt you out of receiving advertising; you will continue to get other ads by advertisers not listed with these self-regulatory tools.

Info to Ad Providers

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries); (ii) with your separate permission (e.g., email submission form) or (iii) data already visible to any users of the site (e.g. comments or pictures posted on our site). However, if you view or click on an ad on or off our site or apps, the ad provider will get a signal that someone visited the page that displayed the ad, and they may through the use of mechanisms such as cookies determine it is you. Advertising partners can associate personal data collected by the advertiser directly from you with our cookies and similar technologies.

Opt In Email Address

If you have provided your personal email to receive communication with us or any of our partners, we or any of our partners will provide you email communication following the CAN-SPAM Act compliance.  Each email will have a visible unsubscribe button that will allow you to stop communication from us or any of our partners at any moment.

Your Choices 

Data Retention

We retain cookie data for a period of 26 months.  We retain Personal Data until the user has opted to be forgotten or has requested data to be deleted.

You can also opt-out from our use of cookies and similar technologies that track your behavior on the sites of third party digital choice controls like: Ad Choices.

Right to Access and Control Your Personal Data

Delete Data:

You can ask us to erase or delete your personal data.

Object to, or Limit, or Restrict, use of personal data:

You can ask us to stop using all or some of your personal data or to limit use of it.

Right to Access and/or Take Your Data:

You can ask us for a copy of your personal data and can ask for a copy of personal data you provided in machine-readable form.

To request data, please see contact information below.

Controlling cookies

Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.

Other helpful resources

To learn more about advertisers’ use of cookies the following links may be helpful:

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.

For other browsers, please consult the documentation that your browser manufacturer provides.

Your Questions and Concerns

If you have questions or concerns about this Privacy Policy or any of our use of your information, please contact What Youth at the following e-mail:

By using this Website, you signify your consent to these terms of use. If you do not agree to these terms of use, please do not use this Website. We reserve the right, at our discretion, to change, modify, add, or remove portions of these terms at any time. It is the users responsibility to check these terms regularly as they do change. Your continued use of this Website following the posting of changes to these terms will mean you understand and accept those changes.

This Website is owned and operated by Trade Gothic, LLC (DBA What Youth) Except as otherwise permitted by these Terms of Use, no material from this Website or any Website owned, operated, licensed or controlled by Trade Gothic, may be modified, copied, reproduced, republished, uploaded, posted, transmitted, or distributed in any way, without written consent from Trade Gothic LLC. Use of the materials for any other purpose, modification of the materials, or use of the materials on any other website or networked computer environment is strictly prohibited. Except as expressly stated in this legal notice, no right or license to the materials, or any portion thereof, shall be granted or implied.

Only one entry per person per Competition is allowed (except where the Competition Notice states that more than one entry can be submitted) and any entrant who enters more than the permitted maximum will be disqualified. Competition entries must be made in the manner and by the closing date specified on the Competition Notice. Failure to do so will disqualify the entry. In all matters of Prizewinners, the decision of the judge(s) shall be final and no correspondence or discussion shall be entered into. Claims for prizes must be made in the manner and within the time specified on the Competition Notice. Failure to claim a prize within this time or in the manner specified may result in disqualification and selection of an alternate winner. Prizes are award at the discretion of Trade Gothic are non–transferable and there is no cash alternative. Trade Gothic reserves the right to substitute prizes of equal or greater value at any time. All taxes, insurances, transfers, spending money and other expenses (including meals or personal expenses upgrades etc.) as the case may be, unless specifically stated, are the sole responsibility of the prizewinner.

All content included on this Website, such as video, photos, text, graphics, code, logos, button icons, images, audio clips, widgets and software, and the compilation of such content (i.e. collection, arrangement, and assembly) is the exclusive property of Trade Gothic (DBA What Youth) or its suppliers and is protected by U.S. and other copyright laws and international treaties. The content and software on this Website may be used as a shopping resource. Any other use, including the reproduction, modification, distribution, transmission, republication, display, or performance of the content on this Website is strictly prohibited. All other product names contained in this Website are trademarks or registered trademarks of their respective owners. The use or misuse of these trademarks except as expressly authorized is prohibited. What Youth enforces its intellectual property rights to the fullest extent of the law.

This Website and the materials and products on this Website are provided “as is” and without warranties of any kind, either expressed or implied. To the fullest extent permissible pursuant to applicable law, Trade Gothic disclaims all warranties, expressed or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose and non-infringement. Trade Gothic does not represent or warrant that the functions contained in the Website will be uninterrupted or error-free, that defects will be corrected, or that this Website or the server that makes it available are free of viruses or other harmful components. Trade Gothic does not warrant or make any representations regarding the use or the results of the use of the materials in this Website in terms of their correctness, accuracy, reliability, or otherwise. You (and not Trade Gothic) assume the entire cost of all necessary servicing, repair, or correction associated with the use of this Website. Some states do not permit limitations or exclusions of implied warranties so the above limitations may not apply to you.
Under no circumstances, including, but not limited to, negligence, shall Trade Gothic be liable for any direct, indirect, punitive, incidental, special, or consequential damages that result from the use of or the inability to use this Website or the performance of the products, even if Trade Gothic or authorized representatives of Trade Gothic have been advised of the possibility of such damages. Some states do not permit limitation or exclusion of liability for incidental or consequential damages, so the above limitation or exclusion may not apply to you. In no event shall Trade Gothic accept total liability to you for damages, losses and causes of action (whether in contract, negligence or otherwise) exceed the amount paid by.

As a condition of use of this Website, you agree to indemnify, defend, and hold harmless Trade Gothic, its officers, directors, employees, agents, licensors, and suppliers (collectively the “Service Providers”) from and against any and all losses, expenses, damages, and costs, including reasonable attorneys’ fees, resulting from your use of this Website including any claims alleging facts that if true would constitute a violation of these terms or any activity related to your account (including negligent or wrongful conduct) by you or any other person accessing the Website using your account.
Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted by telephone at (800) 952-5210.

Sign up for letters from What Youth

By enabling this page, you are acknowledging and accepting our privacy terms and conditions.