Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

Why this is so great Sending our love to Adriano de Souza’s WSL World Title

what youth adriano world champ
Photo: Arenui Frapwell

Yesterday I watched one of my favorite surfers (Mason Ho) surf against Adriano de Souza in a heat that would decide the WSL World Title — and I found myself rooting for Adriano. I posted my feelings about it on Instagram at one point and was immediately berated for the opinion, which is fine, but I wanted to take a minute and shed some perspective.

I’m personally not a fan of Adriano’s style on a wave, I don’t get excited to watch his heats and he was a dick to me once eight years ago after I almost ran him over at Off the Wall — which in hindsight I probably deserved — yet despite all that, I still found myself wanting him to win that heat and the title. And I’ve actually felt this way toward him for the past few weeks. And now I think I know why.

Sometimes we need a wrench thrown in the gears. It makes great sounds. And usually ends up fixing the broken gears by causing them to break more, forcing a total rebuild. And in a surf world overrun with hyperbole, corporations, shark stories, wave pools, unsponsored Dane, unsponsored Craig and surf leagues, Adriano de Souza represents a very big wrench in our gears. And he did his World Title winning like your local roofer would, in the hot sun with nails and determination and tools and hard fucking work.

You see, when Adriano wanted to learn to surf Bells better, he moved there. And he ended up ringing the bell. When Adriano wanted to get better surfboards and learn the culture of the “surf industry,” he moved to San Clemente and lived behind legendary shaper Timmy Patterson’s house, sponging knowledge and surfboard know-how. When Adriano wanted to learn to surf Pipeline better, he stayed with Jamie O’Brien all season and just won Pipe Masters, at very legit Pipe (aside from the final). He does not care what you think of him. But he cares a lot about winning a World Title. So much so, that nothing else has seemed to matter to him. He lost his sponsors. He sacrificed, fought, cried, yelled and competed his balls off instead of worry about you. And many dudes on tour talk about trying real hard and wanting to win, and I know some of them do, but their actions are not those of Adriano de Souza’s. He is the guy who does the quiet work, when no one is watching, with no spotlight, ever. Who puts everything on the back burner so he can win. No one is making videos about him. No one was talking about him. No one cares for Adriano. He was not attacked by a shark this year. He did not win any peer polls. But he just smoked the entire world at competitive surfing. And I back the shit out of that.

It’s pretty well known (“Fuck the WSL” and all that jazz) that we’re more interested in what happens outside of a surf jersey than in one, but after dealing with pro surfers who can have you book First Class plane tickets across the globe for their own movie premieres you’re hosting for them, and then cancel those same First Class tickets just as quickly — leaving you stranded with a venue fee and hotel bill because they’re “tired” from surfing Huntington Beach all week — I can’t help but love that Adriano and his style and tenacity just smoked them all.

I have to agree with writer Matt Warshaw who said he doesn’t think we’ll see a surfer outside Brazil win a world title in the next decade (or two). Sorry boys, but it might be time to “Fuck the WSL” and try something new. —Travis 

what youth parties

Wanna Go Out with Us? We’ve got a lot of parties coming up including sneak peeks of a new vid, Miami cocktails, World Premiere’s and Amsterdam shows

Ok, we’re full on into summer now. We’ve made the calls and now it’s time to really get lathered up and into it. Starting this week, hell starting today, we’re going out. So we hope you’ll join us. Below is just the warm up to get you into early August and having a hell time…

what youth andy irons kut u up

Under the Kut U Up Influence Remember the Andy Irons part in Campaign to their song?

Tonight at the Belly Up Tavern in San Diego may be the final time Kut U Up play together. I remember the first time I saw them I was pretty young and pretty drunk and so were they. It was at an Elks Lodge somewhere in San Diego and featured old bartenders pouring the deepest whiskey…

what youth south swell

Sitting through a south swell California summer is off to a pretty good start

This is the first time I’ve had to sit out a swell because of an injury. And as hard as I’ve tried to be at ease with it, this fucking sucks. So far, the first south of the summer months has brought out the good parts of summer: glassy conditions under gloomy skies, warm water and…

what youth darren ankenman photography paris

The first sunny day in Paris in a month Darren Ankenman photography from Paris

Los Angeles based photographer Darren Ankenman is one of our favorite photographers. His ability to capture both the mundane and the insane and the eclectic faces of a city captivate us more and more with every submission. After the Artist Series we shot with him last year we’ll get random email updates of his travels…

International Surfing Day, Now What? How I feel when we get our own day

So a little background: I’ve been on both sides of this “International Surfing Day” thing. Participant and now personal protester. While working at Surfing Magazine long ago, we were more or less the inventors of it, so I was very involved at one time. It was presented as an ocean awareness, beach cleanup, Surfrider Foundation…

kim and the created tour

On the Road With Kim and The Created Through a week of sold-out shows opening for The Kills

Kim and The Created, LA’s own rock explosion fronted by the Iggy-inspired, space-age jumpsuit wearing Kim House, are pretty seasoned when it comes to playing shows. But opening for The Kills this past April through Nashville, Louisville, Philadelphia and two nights in Brooklyn to sold-out shows might’ve been their biggest splash on the scene yet….

Mitch Coleborn in Bali

Linking up with Mitch Coleborn in Bali Not as easy as this looks

When there is purple all over your screens, sometimes you have to quell the anxiety and let it just come to you. Opt for the path of least stress and avoid the over-hype. We said “fuck it” this day and let’s just stay close to home, sip lattes and kick it with friends. Maybe surf maybe…

Traveling through Norway and Sweden with Chippa Wilson, Keegan Valaika, Jake Blauvelt and Louif Paradis

Scandinavian Wanderlust Getting closer to the Gods with Chippa Wilson, Keegan Valaika, Jake Blauvelt and Louif Paradis in Norway and Sweden

Drinking gets you closer to the Gods in Norway. Or so they say. And we just got up close and personal with them. Because we continue to be like Ozzie and just say yes. And our most recent “yes” led us to Norway and Sweden with Adidas. To surf and skate and even ride snow….

Cosmic Creek, The Allah-Lahs

The Allah-Las at Cosmic Creek Salt Creek turned Cosmic on Saturday and Sunday

Prom was not the coolest thing that happened this Saturday. Every year at Salt Creek Beach, which is nestled in my sleepy hometown of Dana Point, we get blessed with a touch of coolness in the form of rock ‘n’ roll. The 15thth Annual Cosmic Creek surf festival made its way into town with a…

We’re in Norway With Chippa Wilson Adidas brought us to Stockholm and Riksgränsen to hang with Keegan Valaika, Louif Paradis and Jake Blauvelt

We said yes again. And now we’re in Scandinavia. Adidas invited us to join them on a trip to Norway and Sweden with Keegan Valaika, Louif Paradis, Jake Blauvelt and let us bring our friend Chippa Wilson. Cole Barash is shooting photos. We spent a few days in Stockholm skating with Adidas Europe team. The light was…

what youth dear youth travis ferre

Bored to Death by Surfing The Olympics, wave pools, Reef calendar’s and the WSL. Is that all we got? I hope not.

Maybe it’s the antibiotics. A bug bite gone wrong (the venom aimed at my heart and made a bee-line for it via my circulatory system) has forced me to stay on the sand and off the drink this week, which, as you may know, is what I usually use to ignite and direct most my thoughts onto…

Brixton Broadcast, Chicago

Us and the Brixton Broadcast Chicago Blown away in the windy city with Natural Child, The Half Rats — and a city guide of sorts

You’ll remember we achieved the perfect three beer buzz upon arrival in Chicago. But we thought we’d make sure you knew where we took it from there. We marched it down the cold and breezy streets of Chicago and into the front row of The Empty Bottle to see Natural Child, The Half Rats, The…

Sign up for letters from What Youth


By enabling this page, you are acknowledging and accepting our privacy terms and conditions.