Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

Why this is so great Sending our love to Adriano de Souza’s WSL World Title

what youth adriano world champ
Photo: Arenui Frapwell

Yesterday I watched one of my favorite surfers (Mason Ho) surf against Adriano de Souza in a heat that would decide the WSL World Title — and I found myself rooting for Adriano. I posted my feelings about it on Instagram at one point and was immediately berated for the opinion, which is fine, but I wanted to take a minute and shed some perspective.

I’m personally not a fan of Adriano’s style on a wave, I don’t get excited to watch his heats and he was a dick to me once eight years ago after I almost ran him over at Off the Wall — which in hindsight I probably deserved — yet despite all that, I still found myself wanting him to win that heat and the title. And I’ve actually felt this way toward him for the past few weeks. And now I think I know why.

Sometimes we need a wrench thrown in the gears. It makes great sounds. And usually ends up fixing the broken gears by causing them to break more, forcing a total rebuild. And in a surf world overrun with hyperbole, corporations, shark stories, wave pools, unsponsored Dane, unsponsored Craig and surf leagues, Adriano de Souza represents a very big wrench in our gears. And he did his World Title winning like your local roofer would, in the hot sun with nails and determination and tools and hard fucking work.

You see, when Adriano wanted to learn to surf Bells better, he moved there. And he ended up ringing the bell. When Adriano wanted to get better surfboards and learn the culture of the “surf industry,” he moved to San Clemente and lived behind legendary shaper Timmy Patterson’s house, sponging knowledge and surfboard know-how. When Adriano wanted to learn to surf Pipeline better, he stayed with Jamie O’Brien all season and just won Pipe Masters, at very legit Pipe (aside from the final). He does not care what you think of him. But he cares a lot about winning a World Title. So much so, that nothing else has seemed to matter to him. He lost his sponsors. He sacrificed, fought, cried, yelled and competed his balls off instead of worry about you. And many dudes on tour talk about trying real hard and wanting to win, and I know some of them do, but their actions are not those of Adriano de Souza’s. He is the guy who does the quiet work, when no one is watching, with no spotlight, ever. Who puts everything on the back burner so he can win. No one is making videos about him. No one was talking about him. No one cares for Adriano. He was not attacked by a shark this year. He did not win any peer polls. But he just smoked the entire world at competitive surfing. And I back the shit out of that.

It’s pretty well known (“Fuck the WSL” and all that jazz) that we’re more interested in what happens outside of a surf jersey than in one, but after dealing with pro surfers who can have you book First Class plane tickets across the globe for their own movie premieres you’re hosting for them, and then cancel those same First Class tickets just as quickly — leaving you stranded with a venue fee and hotel bill because they’re “tired” from surfing Huntington Beach all week — I can’t help but love that Adriano and his style and tenacity just smoked them all.

I have to agree with writer Matt Warshaw who said he doesn’t think we’ll see a surfer outside Brazil win a world title in the next decade (or two). Sorry boys, but it might be time to “Fuck the WSL” and try something new. —Travis 

Indonesia Boat Trip Cluster Filming Yoyo Island Creed McTaggart Brendon Gibbens Craig Anderson Thom Pringle Surfing Dear Youth What Youth

Dear Youth Field notes from the outer islands

A five-day trip to get the fuck outta Bali and film for ClusterTM with Craig Anderson, Brendon Gibbens, Creed McTaggart & Thom Pringle. We slept in dungeon style cell rooms with a shitty fan, all of us. Tucked tight together with mattresses on the floor. This was Indo at it’s best. A real surf trip….

Indonesia, mitch coleborn chippa wilson what youth

Dear Youth Noa Deane and Mitch Coleborn getting it done

This is just one of those photos that makes you want to drop everything and max out your credit card and book a boat trip with your buddies. Mitch Coleborn is paddling out and Noa Deane is about to get really barreled. What more needs to be said? It’s all happening. —Nate Lawrence

Karate Zen Dear Youth What Youth Filming Kai Neville

Dear Youth Can you hear me? Where has my zen gone?

Time’s spinning by at a wild pace. I need to reflect on what went down over the last…the last month. West oz road tripping, a boat trip, Maccas camp post up, back to back. I think we may need to just chill. I love the hustle, but… Don’t get me wrong, this shit is sick. I…

Quinn Matthews Dillon Perillo Salina Cruz Surfing What Youth Dear Youth

Dear Youth Quinn Matthews in Training

Editor’s Note: Quinn Matthews is a talented young photographer. And we like him a lot. He brought creative angles to the North Shore. And hung with the boys in West OZ. That’s step one and two of success in this game. But there are more steps which are a bit trickier to explain. Last week, Quinn…

dion Agius dane reynolds craig anderson what youth

Dear Youth Craig Anderson, Dion Agius, Dane Reynolds in New Zealand, filming for Dear Suburbia, 2012

Editor’s Note: Blake Myers is Kai Neville and What Youth’s mascot/employee/filmmaker/creative Kiwi. He’s been making Lego videos and films for years now, and he’s also pretty good at snapping interesting photos along the way. The moments that usually go unoticed — which we thrive on. He’ll be contributing to Photo Credit and unearthing his archive…

Kai Neville Creed McTaggart Noa Deane Dear Youth What Youth Music

Dear Youth Click happy

“Popular is not the same as important, or often, not the same as good.” — Seth Godin Yesterday, sitting in the boiling cauldron that is Los Angeles traffic, I tuned the radio dial to 88.9, which is KXLU, a tiny independent radio station broadcasting from the campus at Loyola Marymount. It’s not world famous and…

Chippa Wilson getting barreled for cluster what youth

Dear Youth Chippa Wilson, Indonesia, Last week

Nate Lawrence: “Chippa Wilson is more known for his airs than his barrel riding skills, but damn can he ride the barrel well. We just finished a good ol’ fashioned Mentawai boat trip and it did not disappoint. There’s something about bobbing on a boat for 12 days with your friends that will never get…

Noa Deane Surfing Cluster What Youth Dear Youth

Dear Youth Noa Deane’s washed up traveler kit

A lot of people like to snap photos of their ultra-curated travel kits: vintage camera, neat bag, perfectly-folded shirt, passport, funny hat, postcards, Moleskin, etc. You know the shot. Well, over the past few years the travel kits we’ve seen don’t exactly look like that. They’re more like this. So here’s the first in a…

Noa Deana Indonesia Cluster Kai Neville Surfing Dear Youth What Youth

Dear Youth Noa Deane’s Indo stitch up

The ramps were good and the crowd was super mellow with the stiff breeze. 30 minutes into the surf Noa boned a pretty big Stalefish. Off target, his fin caught his arm and left him with a nice open gash. He bellied in and I started wondering why the hell he was coming in —…

mitch coleborn jack freestone noa deane what youth cluster

Dear Youth Nate on the Run

Editor’s note: Nate Lawrence is a good employee. Fills our hard drives with photographic gold all year long and is just one of the best dudes you’ll find. However, occasionally, he disappears. Doesn’t usually take us long to see that it often coincides with an active Indian Ocean, which just so happens to be firing…

Craig anderson surfing what youth

Dear Youth Boy to Man: Quinn Mathews returns from Western Australia

Photographer Quinn Matthews just walked in the door here at What Youth. Quinn is 18. Super talented. And up until now hadn’t been on too many surf trips. He was a green grom and we sent him into the wild. He went to Western Australia for 8 weeks to take photos and prove his worth…

Jordy smith what youth

Dear Youth Jordy Smith’s Indonesian Salon

Jordy Smith and Rob Bain, Indonesia 2013 “This here is a photo of Jordy just starting to dive into a fresh haircut for his boss, Rob Bain. It was the last night of the trip and Jordy had a line of people ready to get haircuts. What Youth photographer Hamish Humphreys had just got his…

Sign up for letters from What Youth


By enabling this page, you are acknowledging and accepting our privacy terms and conditions.