Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

Dear Youth Deep Frence sand and currents with Quinn Matthews

John John Florence in France Photographed by Quinn Matthews What Youth

France has been fun. Like, really fun. But like I think I said earlier, it’s a lot colder than last year, and I didn’t pack properly. There’s been a bunch of stuff that’s gone on but I’ll just get right to it and rattle off some observations and experiences in the past week or so.

First, the sand on the sand dunes is really tiring. Most sand dunes have one little boardwalk in the center that is fine for walking on but the sand adjacent is deep and soft. And don’t get me wrong or take any offense to this if you’re French, ’cause I love the French, but they don’t seem to love me so much, and can come off as rude. I get its just their culture, but don’t expect someone to smile back at you or make eye contact when you walk by, let alone share the boardwalk, so I always end up getting stuck in the deep sand.


The riptides and currents when shooting from the water are really tiring as well. When trying to shoot water, you’ll never stop swimming. The only spot where you can sit and not have to worry about the currents is the last spot you want to be and a wave will break on your head. Just the other day was solid 8 foot plus on the sets with fat lips on what looked like a perfect right sandbar. It looked pretty easy to just float around with my housing and nail good photos, so in an effort to make up for the day before which I missed (I’ll get back to that), I swam out with CJ Hobgood. He showed me a relatively easy way out and only got caught inside for one or two. So I swam over to the inside where it looked like I should sit, and sure enough took 4 solid, thick lipped waves right on the head and got really worked. Out of breath from the beatings, and the cold from being in trunks, I decided to take a breather and swim a bit out the back. Immediately I was pulled out farther from a riptide and pushed down the beach. The next two hours was swimming with solid effort just to try and stay with the pack of surfers who weren’t getting pulled near as much when elevated from the water on their surfboards. I finally saw a long break in the sets and made a break for the shore, which was not far away but took a few minutes to get to with the currents pulling me back out. I was really happy to be back on sand after that.

The food over here in France is really good. But you already knew that, and you can find some hidden little stores that aren’t near as expensive as you’d think.

The nightlife over here is fun. Everyone gets a bit more friendly and it’s easy to have a good time. More on that soon in a separate post. Let’s keep it to the water this time.

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What’s Really Going Wrong… The not-so-forgotten films that shaped us

I woke up on a mattress, on a lawn. The house from the outside looks like something you’d have seen on the news. Trash thrown about, empty beer cans, mattress (and me) on the lawn, a girl looking for her purse in the garden. This is the …Lost house in San Clemente during the mid ’90s….

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What’s Bummer? The Internet is a cluttered mess, so we made the Bummer Tab

Ok, so out in Internet land, most websites that exist simply take what other people do, and they re-post it under the illusion that you think they made it. It’s the beauty and the curse of the Internet. At What Youth, we always said we wanted to create and we’d make only original stuff. Then…

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I fucking hate the word “content” Picking my Friday night fight

I think I’ve written many emails ranting about this. But today we go public. I hate that word. Content. That dumb buzz word. That stupid, lethargic, lazy, sellout of a word is about as hot to trot in the surf industry as e-commerce (another yawn). There are entire teams dedicated to branding your entertainment, turning…

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The What Youth Top 34 This is who’s coming on the very unprofessional What Youth World Tour 2016

So what’s the criteria? Well, it’s a perfectly inexact science that sees the surfers who represent themselves the most authentically through their surfing and living at the top. Their creativity rewarded. Their flaws embraced. Their zest and style counting exponentially. There are no numbers, it’s all feeling. Like music. Or poetry. Subjective. Like surfing should…

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I just started saying yes to things Great advice from Ozzie Wright

“This year, I just started saying yes. Things I used to hide from or ignore I just started saying yes.” Ozzie Wright told us this as we drove by the Pass in Byron Bay, looking for the ever-elusive parking spot in the tiny lot. We’d surfed all morning, followed it with an afternoon paint and…

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John John won a very big contest today The Quiksilver in Memory of Eddie Aikau Invitational

About two weeks ago the Quiksilver Eddie Aikau Big Wave Invitational event at Waimea Bay was called to go. Only problem: the swell didn’t show up. Such is nature. But just to be sure, thousands of people flocked from all over the world only to wake up to rather small surf and no Eddie. But today,…

Tokyo to Bangkok to Sydney to Goldy We’re on the run again

We pulled up the driveway at Chippa Wilson’s house today to 3 brand new boards, ready to rip. Not beat up clunkers from deep in his garage. These were quiver staples of his. 3 completes, right there waiting for us. After a travel itinerary that lasted over 29 hours and 3 countries and 5 cities,…

Kanoa Igarashi Translated Tokyo with the newly qualified 18-year-old who’s got all of Asia behind him

Kanoa Igarashi has been talking non stop. Interviews and signings and Quiksilver and us. Then there are the people stopping him on the streets. It’s pretty exhausting to be Kanoa the last few days in Japan. But he sure doesn’t show it. Smiling, engaging and chatting with everyone. Kanoa Igarashi is having his moment. And…

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Japanese Customs Surreal arrival in Japan

We’re here looking for Kanoa Igarashi. Which is funny because he usually lives in Huntington Beach. And our HQ is in neighboring Newport. But Kanoa’s parents are from Japan and he spent a good portion of his life in Japan, actually starred in a reality show about his surfing when he was 11. Needless to…

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Dion Agius threw his phone at a wall And you should too (or maybe just hide it)

I wish more people would do this. We all say it. Threaten it. But Dion Agius just did it. Destroyed his phone, right into a wall —and he isn’t getting a new one. Now remember, as you see below, Dion can still be reached. He’ll probably be more engaged. More productive. Texts and info will come…

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When the Webcast Doesn’t Go Are we just using them to be lazy?

Yesterday I’d be lying if I wasn’t a little jazzed driving in for work knowing the Eddie was on. That meant no dead moments today. I’d always be able to flip on the webcast and idle there until something spectacular happened, which at Waimea was sure to be the case right? For some the day…

what youth travis ferre

A new Morning, Changing Weather So I guess I’m going to start doing this every day

Yep. Since I can’t quite spread my wings enough on social media and still relay all the rad shit we’re doing AND get my point across, I’m gonna do it here. Every day. Who knows where I’ll be or what I’ll be thinking or writing or doing, but I’m gonna say it and we’re gonna do…

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