There’s more to the story when you use the Lady of Guadalupe as a board graphic. As Santa Cruz and Jason Jessee found out. Watch the above video starring the badass himself. And then check how Nixon and Santa Cruz explored the story behind his fabled graphic and are celebrating it with this sick new watch that will make any Apple watch wearer feel a little awkward. You know someone who wants this. It’s probably you.

Check out the Nixon x Jason Jessee watch celebrating the classic Santa Cruz graphic here.