Arto Saari, Pontus Alv, Greg Hunt and other no bullshit legends capture the reason we all do these strange things we do on our boards. And also set the stage for encouraging creativity and quality in a world of chaos and low-quality click bait.

“There’s so many clips, and some are amazing, but there is also a lot of rubbish.”—Pontus Alv

Hit play on this beautiful film by Andrew Lovgren with some coffee and see why we revolt.