Epokhe is a new sunglass brand that Dion Agius, Mitch Coleborn and Kai Neville have dreamt up. Being’s how Kai is a founder of What Youth and works here, we had the pleasure of watching this shoot for the line come together. It was a relatively normal day, couple meetings, a few kick flips in the back, surf at lunch etc. In between all of that Dion and Kai had a few phone calls:

“Yeah, sweet, pick me up on your way to the airport,” Kai said to Dion finally.

And just like that, as we all packed up and went home for the evening, Kai and Dion and our good friend Grady Archbold went to the deserted desert somewhere in the middle of America, shot the sunrise with these models and returned the next day with magical imagery and film. All in 12 hours. Kai was back in here like nothing happened the next day.

Check out this behind the scenes video and be sure to peruse the site and get some sunnies at www.epokhe.co