“So here we are. 2017. Year of the fucking drone. We’re pretty far behind schedule, according to Marty McFly. But finally every single person in the world owns a drone. Yay! And now we get to look at even more of the same same. Same beach. Same angle. Different caption. (insert grammatical error here)

The question I have is simple: Is surfing so boring that we must copy and paste content because none of us can think on our own? And it’s not just drones and that straight down angle that is being copied over and over. In years past it was the bunker angle shooting Pipe in Hawaii. Let’s not forget about the acai bowl, either.

Copying others is nothing new, it’s just that we see each other more clearly now. 1 or 2 posts a day for a couple years tends to be a bit underwhelming. Clark Little – Shorebreak photo, shore break flash photo, underwater turtle. Chris Burkard – Half Dome, Northern Lights, kayak. Bryana Holly – Ass, cleavage, ass. Besides that latter, these things can get boring to look at over time. But it’s not the photographers fault. The photos are incredible, I just don’t think we were made to show our work every single day. The greatest photographers in the world created books to showcase their work. I think they too would struggle if they had to post something new every single day for the rest of their lives.

So we turn to drones. Buy one today for a guaranteed post a week. Shoot straight down. Pump the contrast. Post. Repeat.” —Nate Lawrence